know who is calling

Getcontact Crowned with Success in Russia for its TV Advertising Campaign

Given that one in every four calls is spam or fraud in Russia, Getcontact, a leading spam protection and caller ID application, recently released a campaign to help protect mobile phone users.

Getcontact’s advert, shown on all Russian national TV channels from October 13, 2021, is based around their slogan, “Stop Guessing – Know Who Is Calling.” Getcontact worked on this campaign with successful creative agency Takeshot Films, with the lead character played by the lovely presenter and actress Yulia Koval. Leo Gorenshtein was the director behind it all!


Stop Guessing – Know Who Is Calling!

When the phone starts ringing, you can’t just ignore it, right? You naturally wonder who’s calling you. The same case occurs for the protagonist in Getcontact’s ad! A young woman, eating pizza while relaxing in her living room, ponders over an unknown caller. She tries guessing who it could be – a salesperson, perhaps? Or possibly the guy from the bar she just met the day before? Or, worst case… could it be her ex-boyfriend? Thankfully, the woman has downloaded the Getcontact app so she can check who the caller is before answering her phone.

The campaign addresses a serious issue in an entertaining way. The overall message helps the audience be aware that Getcontact, through its ‘Caller ID’ feature, offers the chance to know who is calling. By using the app, there’s no need to worry about spam calls and unknown callers.


Campaign performance

Everyone can associate with the ad’s message because Getcontact creatively addressed a relatable problem. The campaign proved very successful, partly due to the extensive marketing plan covering TV airings, digital performance marketing and influencer collaborations on TikTok, Instagram and YouTube.

The ad was well-received by the public and generated a lot of social media engagement. Campaign-related content under the hashtag #знайктозвонит reached 468 million views on Instagram alone –a staggering amount!


Download Getcontact today

Download Getcontact now to iOS and Android devices to query unknown numbers of callers, detect spam calls, block annoying numbers, protect against phone scammers, and more.

Most Viewed Posts

3 November 2022

Getcontact Web: One of The Ways to Use Getcontact

You can do a caller ID lookup quickly and easily from your computer with Getcontact Web, ensuring that you know the identity of whomever you’re communicating with. How many times have you seen a missed call from someone who isn’t in your contacts and wondered “Who called me from this...

spam call

7 July 2022

Getcontact Comes to Turkey!

Getcontact’s newest market is Turkey, a country with one of the highest spam call counts in the world. Already recognized globally as one of the most successful spam call blocking apps, Getcontact entered the Turkey market with a strong TV commercial. The advertisement, created by global brand...

spam call protection

28 June 2022

Protect Yourself From Mobile Phone Scams With Getcontact

Smartphones are an essential personal communication tool that we use every day to connect ourselves to the rest of the world. Unfortunately, mobile scammers are all too keen to take advantage of smartphone usage. In Russia alone, $300 million is stolen annually by scammers from cell phone users’...

suspicious call

8 January 2022

The Lives We Touch Series: Part 1

“It was the bank's own phone number, I couldn't understand.” “They said if I would not pay, they would cut off the power. So, I panicked.” “He said he was a prosecutor, I got scared and believed him”... You may have often heard such words recently. In fact, maybe you're the one...

spam call

8 September 2020

What is a Spam Call?

One of the most common problems mobile phone users experience is incoming calls from unknown numbers and unwanted calls. The number of spam calls has increased substantially in recent years, partly due to web-based technologies enabling an SMS or call to reach thousands of people simultaneously at...


4 February 2022

Getcontact Proudly Launches It’s First TV Commercial In Indonesia

Getcontact, the leading mobile app for identifying unknown callers, is proud to announce the launch of its new TV advertising campaign in Indonesia. The commercial, released on all Indonesian national TV channels on March 4, 2021, is based on the company’s slogan: “Know Who Is Calling Before...

phone scammer

28 March 2022

The Lives We Touched Series #2

If you’re relatively tech-savvy, you might think you have a good level of protection against financial scams and other malicious activity. However, phone scammers can have a different method for everyone. The reality is that we’re all just one call away from scammers and unwanted callers. And...

type of spam calls

7 August 2020

How Spam Calls Have Changed During The Pandemic Period?

While many people are doing their best to help others amid the coronavirus crisis, some unscrupulous opportunists are out to take advantage wherever they can. That said, phone frauds and scam calls are increasing day by day. Perhaps you’re quite savvy about scam calls already and are always...